Everyone knows that digital marketing is important if you want your business to succeed. Depending on size, most businesses spend between 5 and 14% of their total revenue on digital marketing. It can improve your reach, help you target your customer outreach, boost engagement, and enhance the effectiveness of your non-digital marketing.

The average user stays on a web page for about 52 seconds when browsing the internet. Today’s customers lead busy lifestyles, and they expect advertisements to be short and sweet. As a society, our collective attention span is constantly on the decline. How can you keep up with this trend, so you won’t bore your customers or drive them away? The answer? Keep your advertising simple but brilliant. Today’s best ads are uncluttered, straightforward, and compelling. What does it look like to apply this advice to your brand’s ad campaign? Read on to discover some tips and tricks from the pros.