MARKETING BLOG

WHAT YOU NEED TO KNOW AND WHAT YOU WISH YOU KNEW

We publish blogs bi-weekly, so check back frequently to see what’s new, or sign up for our newsletter (at the bottom of this page) to stay in the know!

Sarah Bell Sarah Bell

Why A Digital Marketing Strategy Is Important

Everyone knows that digital marketing is important if you want your business to succeed. Depending on size, most businesses spend between 5 and 14% of their total revenue on digital marketing. It can improve your reach, help you target your customer outreach, boost engagement, and enhance the effectiveness of your non-digital marketing.

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Sarah Bell Sarah Bell

April is Stress Awareness Month

Did you know that April has been designated as Stress Awareness Month since 1992? Unfortunately, many business owners are all too aware of their stress levels on a daily basis. However, they might be less aware of possible solutions or coping mechanisms. Many of us have become used to living in a permanent stressed-out state. Stress is a cornerstone of American life. According to the American Institute of Stress, up to 94% of workers feel chronically stressed during their time at work.

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Sarah Bell Sarah Bell

Fresh Approaches To Creating Content Your Customers Want

Content creation is an important aspect of your marketing strategy. Ever seen a brand publish content that’s simply there to take up space on their website or promotional materials? Their customers could also tell that the brand was just going through the motions of content creation. To engage your customers and keep them coming back, you’ll need to offer meaningful content that’s relevant to their lives.

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Sarah Bell Sarah Bell

6 Ideas To Create Brand Awareness For Your Small Business Locally

Think for a moment about a successful awareness campaign that’s impacted you. Maybe you learned more about a serious disease and the warning signs you should watch for. Maybe you were reminded of how important it is to wear a seatbelt while driving. Or maybe you found out about a problem the world is facing, like climate change or human trafficking, and you discovered ways in which you can help. A good awareness campaign can make a long-lasting impact.

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