In the fast-paced world of social media, the number of likes on a post or the follower count can seem like the measure of success but likes and followers don't necessarily determine your brand's ultimate success online. In the heat of the moment, it can be easy to fall prey to buying likes and followers to boost your online presence and make your audience believe your content is more popular than it is. While this may seem like a good idea at face value, it can negatively affect you and your brand's credibility and long-term success on social media. Here, we'll discuss three key reasons you should NOT buy likes and followers for your social media platforms.

With more and more social media platforms gaining traction these days, it can be hard to know where you should focus your efforts. Some platforms, like Facebook, are essential for just about every business. Others are more of a gray area. Should you invest time and energy trying to market on these platforms, or would your resources be better spent elsewhere?