MARKETING BLOG
WHAT YOU NEED TO KNOW AND WHAT YOU WISH YOU KNEW
We publish blogs bi-weekly, so check back frequently to see what’s new, or sign up for our newsletter (at the bottom of this page) to stay in the know!
The Art of Storytelling in Marketing: Building Emotional Connections with Your Audience
Weaving storytelling into your brand's identity helps resonate with your audience emotionally while inspiring customers and creating loyalty with those who appreciate your brand. Additionally, it makes your brand memorable in a way that will keep customers coming back again and again while driving new traffic to your business.
The Importance of Humanizing Your Brand and Making Connections With Consumers
Your customers aren’t just interested in your products and services – they’re seeking a meaningful relationship with your brand. If there’s one thing business owners should learn from TikTok’s success, it’s the power of humanization. Many TikTok influencers make videos in casual clothes from their homes or cars. They aren’t afraid to look silly or vulnerable, and their followers love them for it. More than ever before, customers want their favorite brands to be authentic, humble, and relatable.
