Your customers aren’t just interested in your products and services – they’re seeking a meaningful relationship with your brand. If there’s one thing business owners should learn from TikTok’s success, it’s the power of humanization. Many TikTok influencers make videos in casual clothes from their homes or cars. They aren’t afraid to look silly or vulnerable, and their followers love them for it. More than ever before, customers want their favorite brands to be authentic, humble, and relatable.