Social media engagement is an important part of almost all successful marketing strategies. When done correctly, posting to social media drives brand awareness, engages your customers, and boosts your sales. But is it possible to have too much of a good thing? The answer is most definitely yes.

With more and more social media platforms gaining traction these days, it can be hard to know where you should focus your efforts. Some platforms, like Facebook, are essential for just about every business. Others are more of a gray area. Should you invest time and energy trying to market on these platforms, or would your resources be better spent elsewhere?