In business, marketing and advertising are often used interchangeably. Despite their similarities and overlapping qualities, these two concepts are actually quite different and have different roles and purposes. It is important to understand the differences between these two terms and their roles, as it is crucial for any business to create engaging marketing and advertising strategies to reach their target audience and continue to grow. In this blog, we’ll explore the differences between Marketing and Advertising and guide you in making smart decisions for your business.