Your digital marketing campaign is one of the most important elements in your overall business plan. A strong digital marketing strategy can help you find customers where they are, build value and name recognition for your brand, and set you apart from your competition. However, without digging into analytics, you won’t be able to harness the full potential of digital marketing. Analytics can guide every aspect of your digital campaign, taking it to the next level. In fact, without analytics, it’s hard to measure whether your efforts are even making a difference.