MARKETING BLOG

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We publish blogs bi-weekly, so check back frequently to see what’s new, or sign up for our newsletter (at the bottom of this page) to stay in the know!

Sarah Bell Sarah Bell

The Illusion of Popularity: Why Buying Likes for Social Media Content Will Sabotage Your Brand

In the fast-paced world of social media, the number of likes on a post or the follower count can seem like the measure of success but likes and followers don't necessarily determine your brand's ultimate success online. In the heat of the moment, it can be easy to fall prey to buying likes and followers to boost your online presence and make your audience believe your content is more popular than it is. While this may seem like a good idea at face value, it can negatively affect you and your brand's credibility and long-term success on social media. Here, we'll discuss three key reasons you should NOT buy likes and followers for your social media platforms.

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Sarah Bell Sarah Bell

Spring Cleaning for Your Digital Presence: Optimizing Your Online Strategy

Spring cleaning doesn’t just involve cleaning our homes to prepare for spring; it also involves decluttering, organizing, and optimizing our digital spaces to ensure maximum efficiency and impact on our target audiences. In this blog, we’ll explore the necessary steps to breathe new life into your digital presence this spring as the warmer weather brings new life to us.

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Sarah Bell Sarah Bell

How Many Times A Week Should Your Business Post To Social Media?

Social media engagement is an important part of almost all successful marketing strategies. When done correctly, posting to social media drives brand awareness, engages your customers, and boosts your sales. But is it possible to have too much of a good thing? The answer is most definitely yes.

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Sarah Bell Sarah Bell

Facebook Engagement Is Down. Is It Time To Start A Group?

So your Facebook engagement is down, and you’re starting to worry. Maybe it’s time to start a Facebook group to regain your momentum. However, for this strategy to work, you’ll need to put significant effort into maintaining your Facebook group. Will the payoff be worth the cost? The pros at Personalized Creative would give it to you straight: there’s no simple answer to this question. Are you wondering whether a Facebook group is the right answer to your engagement slump? Let’s take a look at a few questions you should consider before taking the plunge.

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Sarah Bell Sarah Bell

How To Grow Organically On Social Media

If you’re marketing your brand on social media, your goal should be to generate something called “organic growth.” What exactly does this term mean? To start, it can be helpful to think about organic versus non-organic vegetables. Non-organic vegetables have human-made ingredients or processes involved in the growing process. On the other hand, organic vegetables are grown without these additional ingredients. It still takes work to grow organic vegetables, but it doesn’t involve adding “artificial” elements.

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Sarah Bell Sarah Bell

Boosted Post Vs. Paid Ad Pros and Cons

If you’ve got a digital marketing campaign for your business, you know that Facebook is among the most important places to advertise. In fact, in 2020, around 87% of all marketers in America were taking advantage of Facebook advertising. It’s one of the best ways to increase visibility, website traffic, and customer engagement. Close to three billion people use Facebook monthly, so it’s no surprise that this is an essential space to market your business.

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Sarah Bell Sarah Bell

Do I Really Need To Be On Every Social Media Platform?

Most business owners know that having a brand presence on social media is not optional. If you want to stay competitive and run a successful business, you need to actively engage with a variety of social media platforms. However, many business owners get overwhelmed by the idea of engaging on every platform out there. New social media sites and apps launch all the time. How is one company supposed to keep up with every social media platform out there?

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