Social media engagement is an important part of almost all successful marketing strategies. When done correctly, posting to social media drives brand awareness, engages your customers, and boosts your sales. But is it possible to have too much of a good thing? The answer is most definitely yes.

If you’re marketing to millennials or Gen Z, you should probably have a presence on TikTok. The average age of a TikTok user is between 18 and 34, so it’s the perfect space to reach a younger audience. Many businesses haven’t gotten established on TikTok yet, and you can use this to your advantage. At Personalized Creative, we’ve successfully used TikTok to enhance our client’s overall marketing strategies.