How Do I Make Holiday Content Brand Relevant?
The holidays are some of the best times for your brand to create a deeper connection with your current audience and drive new traffic to your offerings. Holiday content allows your brand to connect with your audience more meaningfully.
In this blog, we’ll discuss various industries and how they can utilize holiday content, as well as the importance of creating relevant holiday content.
1. Healthcare: Promoting Health Awareness During the Holidays
Maintaining Healthy Habits
Healthcare brands can focus on messages highlighting the importance of health and well-being, even during the holidays. While the holidays are exciting for most, many worry about how travel, extra food, and sometimes tricky family dynamics will impact their health.
Reminding your audience to take care care of their physical and mental well-being will show them that you care for them as people, not just as customers.
Some content could include sharing tips for staying healthy during holiday gatherings, healthy recipes, managing stress, and taking precautions against seasonal sicknesses, like the flu.
Example
A local hospital can create a series of social media posts featuring “12 Days of Health Tips,” offering daily advice such as vaccination reminders, flu prevention strategies, and healthy recipe swaps. Collaborating with local influencers or even creating a “challenge” to encourage people to utilize these health tips could increase reach even more.
To go a step further, the brand could even organize a community event where people can come and learn health tips, hear from professionals, and learn how to stay committed to their health during the holidays.
2. Wellness: Fostering a Sense of Balance
Curating Relaxation Content
The busyness of the holiday season can be overwhelming, so reminding your audience that the holidays can also be a time of relaxation and self-care can drive people to your business as they seek ways to find that connection, even in the midst of stress.
Content ideas could range from mindfulness tips to ways to destress after a family dinner, self-care tips for Mom the Christmas Elf, or promoting specific products that aid in stress relief.
Example
A wellness brand could accomplish this by launching a “Holiday Self-Care Challenge” that encourages the audience to share their self-care routine during the holidays using a specific hashtag. Prompts could include yoga, meditation, journaling, skincare, or even a girl’s night!
The brand could utilize a blog or forum dedicated to participants in the challenge, allowing those who have shared to see how their tips are impacting others.
Utilizing Visuals
Visually appealing content is key for this kind of initiative, and soothing videos or aesthetic graphics will especially capture attention. Influencer unboxing videos that highlight seasonal or holiday-themed products would also increase reach.
3. Therapy: Addressing Emotional Well-being
Tackling Seasonal Challenges
Similar to the first two examples, therapy brands can create holiday-themed content that addresses feelings associated with the holidays and provides advice and insight into how to navigate holiday stress, loneliness, or grief.
Example
A therapy practice could publish a blog series that provides mental health tips on how to navigate the holidays. The series could include topics such as dealing with difficult family members and dynamics, setting boundaries with toxic people at family gatherings, and finding joy in the holidays.
The blog could also share testimonials and advice from licensed therapists or offer free webinars on topics like coping with holiday anxiety or healthy ways to celebrate when you don’t feel like celebrating. These sessions can help people who are struggling realize that they are not alone.
4. Insurance: Highlighting Protection and Preparedness
Seasonal Focus on Protection
Insurance companies can create holiday content that shows the importance of protection during the holiday season, including information on home insurance for holiday decorations or travel insurance while traveling during the holidays.
Example
An insurance brand could create graphics detailing common holiday hazards like fire from Christmas trees, Halloween pumpkin lights, or theft during travel, along with tips on how to protect themselves and their homes from these hazards.
To make this content even more eye-catching and engaging, insurance companies can utilize interactive tools like a “Holiday Risk Assessment Quiz” to help their audience gauge what their insurance needs may be during the holiday season.
This will not only make things more fun for customers but serve as a reminder of the importance of being prepared, no matter what time of year!
5. Skincare: Emphasizing Self-Care and Gifting
Gift Guides and Seasonal Promotions
Gift guides are all over social media during the holidays, but did you know that these engaging guides also help drive traffic?
Skincare brands can take advantage of the efficacy of holiday gift guides by creating engaging guides that showcase popular skincare sets, limited edition items, skincare products that are relevant for the time of year (like moisturizer for winter and sunscreen for summer), and more.
Gift guides can also be specific to a particular demographic. “Skincare Gifts for Teens,” “The Best Types of Beard Oil for Men,” and “Luxurious Skincare for Mom” can receive more clicks and shares.
Example
A skincare company may launch a campaign that showcases a different product with accompanying skincare tips for a designated timeframe. For instance, during Christmas, a “12 Days of Glow” could be used during Christmastime to teach users how to achieve clear skin around the holidays.
Encourage community and authenticity by creating a hashtag and “challenge” where customers share their skincare routines, results, or favorite products from your brand. This will not only foster a sense of belonging but also enhance brand loyalty and drive traffic to your brand.
6. Fashion: Celebrating Festivities with Style
Styling Tips for the Holidays
Fashion brands can create content that highlights seasonal trends, offering styling tips for various holiday occasions—from casual gatherings to formal events. By utilizing engaging visuals of accessories, outfit combinations, and hairstyle tips, consumers can be inspired to share your content or follow along for more.
Example
A boutique might create a series of videos titled “Holiday Style Runway,” where a different outfit is put together with coordinating hair, accessories, and shoes for different holiday scenarios, such as a fall date, Christmas dinner, or a night out at the ballet. For fashion brands, the importance of visual content cannot be understated.
Running contests or giveaways that encourage followers to share their holiday outfits can further enhance engagement.
Why Relevant Holiday Content Matters for Brand Engagement
Creating relevant holiday content is vital for brands who hope to build engagement and drive traffic. The holidays are a time when consumers actively seek inspiration, gifts, solutions, and more. Brands can become valuable resources during this time, and people who make that connection during the busyness of the holidays will more than likely continue to return.
Building Emotional Connections
Your brand also builds emotional connections with your audience during this time. The holidays tap into various emotions, such as joy, nostalgia, stress, and more. Brands can foster a deeper connection to their audience by emphasizing emotional resonance in their content.
Boosting Visibility and Shareability
The increased visibility during the holidays is astounding. Well-crafted holiday content is highly shareable. When a brand creates engaging and relevant posts, it encourages the audience to share those with their networks. This allows the brand to engage with new, potential customers it may not have otherwise encountered.
Encouraging Action
Holiday content also encourages action. Users engage directly with the brand through challenges, entering a contest, or practicing tips. When users take these specific actions inspired by your brand, it further enhances brand awareness and sales.
Conclusion
The holiday season presents a unique opportunity for brands across various industries to connect with their audiences through relevant and engaging content. Leveling up holiday content not only strengthens brand relevance but also cultivates community, boosts visibility, and encourages consumer interaction, ultimately driving traffic and building lasting relationships that extend beyond the holidays.
Whether it’s through health awareness, emotional well-being, protection, self-care, or style, creating brand-relevant holiday content is essential for building lasting connections with customers.
Don’t let the holidays pass your brand by. Contact us today at Personalized Creative to learn how our team of professionals can help you take the holiday seasons by force and grow your brand.