The holidays are some of the best times for your brand to create a deeper connection with your current audience and drive new traffic to your offerings. Holiday content allows your brand to connect with your audience more meaningfully. 

In this blog, we’ll discuss various industries and how they can utilize holiday content, as well as the importance of creating relevant holiday content.

Now more than ever, people want to feel part of something, making a strategic digital presence vital for any brand. An online presence is vital to the growth of your business, but leveraging your content to connect with others is even more important because of today's digitally driven world. Consumers are seeking convenience, turning to social media to help them decide where to buy an outfit for a date, candles for their bedroom, or even which kind of mattress to purchase for their home.

Have you ever felt frustrated because your brand just can’t get enough followers on social media? If so, you’re not alone. At Personalized Creative, we often hear from business owners who aren’t seeing the numbers they want online. They call us looking for some help to gain momentum on their social media accounts.

Artificial intelligence is here to stay, and it’s going to impact our future in some pretty amazing ways! In addition to changing the way we learn, work, and play, AI can make our creative tasks easier – including digital marketing.

On July 5, 2023, Meta launched a new social media platform called Threads. Within one day after it had launched, Threads boasted around 30 million users. Clearly, this networking platform is poised to play an important role in the world of digital marketing. At Personalized Creative, we believe in staying one step ahead of emerging trends. Your brand might not be on Threads yet, but it’s important to understand the platform and its users now. As a future-focused brand, you should consider when and how Threads could fit into your overall digital marketing strategy. In this blog, you’ll learn more about Threads and how it works. We’ll explain what Threads has to offer as a digital marketing tool.

A/B testing involves creating two different versions of a site, page, email, or other content type, and randomly exposing different subsets of your audience to one of the two versions. Analyze their responses, and you can identify which of the two versions will be most effective.

At Personalized Creative, we work hard to help our clients take their marketing game to the next level. But sometimes, we hear from business owners who are looking for a “quick fix” to their marketing problems. Often, after a period of success, things start to change. Social media followers begin to drop off, conversion rates are down, and profits start to plummet. When this happens, it can be hard to pinpoint a reason. Unfortunately, there’s no “quick fix” that can guarantee success. The only way to turn things around is to put in the hard work required.

Your customers aren’t just interested in your products and services – they’re seeking a meaningful relationship with your brand. If there’s one thing business owners should learn from TikTok’s success, it’s the power of humanization. Many TikTok influencers make videos in casual clothes from their homes or cars. They aren’t afraid to look silly or vulnerable, and their followers love them for it. More than ever before, customers want their favorite brands to be authentic, humble, and relatable.

At Personalized Creative, we understand that every business is unique. That means every group of target buyers is unique, too! In today’s highly competitive landscape, it’s important to have a deep understanding of who your buyers are. But what should you do with this understanding? Of course, you should design your products and services to appeal to your target buyers.

With more and more social media platforms gaining traction these days, it can be hard to know where you should focus your efforts. Some platforms, like Facebook, are essential for just about every business. Others are more of a gray area. Should you invest time and energy trying to market on these platforms, or would your resources be better spent elsewhere?

Everyone knows that digital marketing is important if you want your business to succeed. Depending on size, most businesses spend between 5 and 14% of their total revenue on digital marketing. It can improve your reach, help you target your customer outreach, boost engagement, and enhance the effectiveness of your non-digital marketing.