Are You Considering Your Target Buyers At Every Step? You Should Be!
At Personalized Creative, we understand that every business is unique. That means every group of target buyers is unique, too! In today’s highly competitive landscape, it’s important to have a deep understanding of who your buyers are. But what should you do with this understanding?
Of course, you should design your products and services to appeal to your target buyers. You should also build your advertising strategy around your target audience, choosing the platforms, methods, and content that will appeal to this unique audience. But are you considering your target buyers in other ways, too? This could be your key to standing out from the competition. In this article, we’ll look at a few strategies for attracting your target audience at every step.
Do You Really Know Your Target Audience?
The first step is gaining a deep understanding of your target audience. The Personalized Creative team can help you conduct market analysis that will pinpoint your customer personas and help you build a winning strategy. You’ll need to understand your average customer’s age, gender, income level, and other demographics. But you’ll also need to understand them on a deeper level by learning traits like:
Their social media behavior and preferences
Their preferred sources for information and entertainment
Their interests and values
Ideally, your target audience should broaden as your brand grows and develops. You’ll need to revisit your personas from time to time and adjust them as needed.
Target Audience Versus Real Audience
When your brand was born, you envisioned a specific target buyer – and you probably worked hard on a marketing strategy to reach them. But reality will always be a little different from your initial vision. As you gather more data about who’s actually buying your product, it’s vital to redefine your target audience and personas along the way.
Your Customer Journey From Start To Finish
Where does your customer’s journey begin and end? It starts long before a customer begins browsing your site, and it ends long after they click “submit order.” It’s a good idea to outline your customer journey from start to finish, so you can tailor each step to your target buyers. Consider elements such as:
Your customer’s feelings at each step of the buying process
Potential problems that arise and the solutions available
A complete list of actions your customer might take
Improving Your Ongoing Product Development
So you’ve developed a product that’s in demand, and your target buyers are excited about it. You’re on the right track, but if you don’t involve them in your ongoing process of product development, you could end up losing momentum. To improve your product and develop new offerings, it’s crucial to involve your target buyers in discussions. You could use:
Focus groups
Surveys
Social media polls
Reviews
You can incentivize target buyers’ participation in this process by using tools like contests, giveaways, and discounts. Loyal customers are often excited to participate in beta testing – invite them to join an elite group who’ll be the first to try out a new product, and ask for their feedback in return.
Refining Your Customer Experience
Is your website easy to navigate? Are you building meaningful relationships with customers on social media? How do you handle customer feedback, returns, and billing issues? Customers’ expectations for every brand interaction are rising, and experience is one of the top factors that will either keep them loyal or send them straight to your competitors.
One of the best ways to hone your customer experience is to gather their feedback in real-time. Customers might not bother to reach out later and tell you they need more product details or find your website confusing. However, if you provide feedback opportunities in the moment, while they’re browsing your site or speaking with your representatives by phone, they’ll be more likely to share their thoughts.
Building a Winning Content Strategy
It’s important to note that your brand’s content goes far beyond your paid advertising. The following are just a few examples of other brand content that should be optimized for your target buyers:
Service-related messages, such as order delivery notifications
Product descriptions
Your team’s introduction on your site
Instructions or information that ships with your product
Package design
The Personalized Creative team uses a wide variety of analytics tools to help you deeply understand what your target buyers want – throughout every stage of the buying process.
Ready To Understand Your Target Buyers More Deeply Than Ever?
The Personalized Creative team is made up of experienced, knowledgeable professionals who have what it takes to make your brand stand out. We don’t believe in one-size-fits-all marketing strategies, and we treat every client as an individual, too. Contact us today to get started!