Now more than ever, people want to feel part of something, making a strategic digital presence vital for any brand. An online presence is vital to the growth of your business, but leveraging your content to connect with others is even more important because of today's digitally driven world. Consumers are seeking convenience, turning to social media to help them decide where to buy an outfit for a date, candles for their bedroom, or even which kind of mattress to purchase for their home.

At Personalized Creative, we understand that every business is unique. That means every group of target buyers is unique, too! In today’s highly competitive landscape, it’s important to have a deep understanding of who your buyers are. But what should you do with this understanding? Of course, you should design your products and services to appeal to your target buyers.

With more and more social media platforms gaining traction these days, it can be hard to know where you should focus your efforts. Some platforms, like Facebook, are essential for just about every business. Others are more of a gray area. Should you invest time and energy trying to market on these platforms, or would your resources be better spent elsewhere?

If you’ve got a digital marketing campaign for your business, you know that Facebook is among the most important places to advertise. In fact, in 2020, around 87% of all marketers in America were taking advantage of Facebook advertising. It’s one of the best ways to increase visibility, website traffic, and customer engagement. Close to three billion people use Facebook monthly, so it’s no surprise that this is an essential space to market your business.