New Year, New Marketing Strategies: Kickstart Your Digital Success in 2024

Now more than ever, people want to feel part of something, making a strategic digital presence vital for any brand. An online presence is vital to the growth of your business, but leveraging your content to connect with others is even more important because of today's digitally driven world. Consumers are seeking convenience, turning to social media to help them decide where to buy an outfit for a date, candles for their bedroom, or even which kind of mattress to purchase for their home. 

As more brands and businesses begin growing their presence online, 2024 could be the year you take the steps to set your business apart. Kickstart your digital success in 2024 by following these guidelines to make your brand stand out online in 2024. 

Create a platform of trust

Trust may not be the first word to come to mind when building a digital platform, but it may arguably be one of the most essential ingredients to creating a successful online presence. If people trust you, they'll be loyal to your brand. Now, most people head to social media before purchasing a product to check the brand's social media, read comments on posts, and search for reviews. 

As you grow your following on social media and continue to prove the trustworthiness of your brand, your brand will reap the benefits. One of the best ways to build trust is to turn your digital platform into a community where you engage with the audience through stories and polls and promptly respond to comments and messages. Another strategy is to write captions, blog posts, comments, and more in a personal and friendly way. Make your audience feel like they're your friend. For instance, instead of repeating the same comment to everyone who comments, make it personal by using the person's name or asking them a question in return. 

Create engaging content that makes your audience laugh, tells a story, inspires them, and showcases what only your brand can do; this will keep people coming back again and again! Today, people want to be part of something that makes them feel like they belong. Turn your platform into that space. 

Know your target audience

Creating general social media posts is out, and creating niche posts with your audience in mind is in. 

Think of your ideal target audience. Is it a primarily male audience, primarily female, or a mix? Are you hoping to catch the attention of young adults in their 20s or women in their 50s and 60s? Knowing the answers to these questions is crucial to creating valuable content that will be marketed to the right people. For instance, if you are a beauty brand hoping to market to young women in their 20s and 30s who love makeup, consider creating posts showing you (or a content creator) applying the makeup in a how-to format for others to mimic the look. It could capitalize on a relevant cultural moment, like "How To Get This Actress' Golden Globe Look." Ask your audience who they would like to see you create next!

Use relevant hashtags and trending audio (for a video like this, perhaps a song by Olivia Rodrigo or Taylor Swift) and your content will likely be pushed toward your target audience. 

Establish what makes your brand unique 

Let's face it: with the explosion of brands moving most of their marketing efforts to social media, the online space can sometimes feel oversaturated. Even if hundreds of other brands sell similar products or create similar services to your brand, you can still find a way to make yourself stand out, as your brand will have something other brands do not. Find your unique quality and market that to your advantage!

If you design a streetwear clothing brand and give back to a charity every time a clothing item is purchased, use that as part of your marketing strategy. The same could be said about products made exclusively in the USA or a book club for romance book lovers. Even if others fit in that niche, you have narrowed your brand down to target a more specific audience than book lovers, and remember, there is only one you. Leverage that in your marketing.

Don't abandon SEO 

Search Engine Optimization (SEO) helps connect a brand and its audience by assisting them to find each other amidst thousands of other brands and individuals online.

Utilizing keywords that pertain to your brand in your website, blog posts, social media platforms, and social media posts helps the algorithm prioritize your content to people who may be interested in what you have to offer. If you're a travel agency, utilizing keywords like travel, travel lifestyle, travel inspiration, wanderlust, etc., will ensure people who wish to travel will find your page.

You can get even more specific, using key phrases like "best cafes in Seoul," "fun hikes in Spain," or "spa experiences in Mexico" to find an even more specific audience. SEO words in your social media bio, captions, and video text also help the algorithm match your brand with your desired audience. 

Ensure your website is mobile-friendly 

If you are directing your audience from your social media to your website, ensure your website is formatted to work correctly on an iPhone. For a lot of people, it's one-and-done. If they try to visit your website and it won't work correctly, they won't try again. 

Dive into data

Be sure not to post mindlessly. Instead, pay attention to the analytics provided by social media platforms and your website. Get to know your audience by seeing when they are the most active on social media and what content they enjoy the most. By tailoring your digital marketing strategy to your brand's data findings, you can create a strategy that will promote growth.

Set goals

Try implementing these tips with proper planning and goal setting to ensure you get the most out of your digital presence in 2024. Set specific and measurable goals that are relevant to your brand. Know when you want to accomplish these goals and each step you will take to make it happen. Having a plan, diving into data, and establishing goals will help set you up for success.

Conclusion

Now, you know how to set your brand apart from the crowd in 2024, but if you feel like it is easier said than done, feel free to get professional help.

At Personalized Creative, we help you grow your brand and establish a strong presence on social media. Don't hesitate to contact us today to learn how we can help you create a digital marketing strategy to help you best leverage your brand in 2024.