At Personalized Creative, we understand that every business is unique. That means every group of target buyers is unique, too! In today’s highly competitive landscape, it’s important to have a deep understanding of who your buyers are. But what should you do with this understanding? Of course, you should design your products and services to appeal to your target buyers.

Every successful business began with a brilliant idea. Someone saw (or created) a need for a product or service. Then, they envisioned something new that would meet that need, and they turned that dream into reality. Amazon, for instance, grew out of Jeff Bezos’ vision for an “everything” online store. It started as a website for selling books, based out of Bezos’ garage. Today, it’s a $1 trillion business, and it’s evolved beyond Bezos’ original idea to include grocery delivery services, music and video, and much, much more.

Did you know that April has been designated as Stress Awareness Month since 1992? Unfortunately, many business owners are all too aware of their stress levels on a daily basis. However, they might be less aware of possible solutions or coping mechanisms. Many of us have become used to living in a permanent stressed-out state. Stress is a cornerstone of American life. According to the American Institute of Stress, up to 94% of workers feel chronically stressed during their time at work.

Wouldn’t it be great if you could just pick one winning marketing strategy and stick with it? Unfortunately, things just don’t work that way. The market is constantly changing, and if you don’t stay on top of current trends, you risk being overtaken by your competitors. Your time is valuable, so you need to understand current marketing trends without researching all day. How can you effectively track what’s going on in your industry? This article covers a few of the strategies you can use for maximum efficiency.