In today's world, digital marketing has become a vital part of successful businesses. Digital marketing encompasses a range of activities and processes that help enhance brand visibility and success, from leveraging social media to optimizing search engines.

In this blog, we'll discuss what a digital marketing campaign is, why it matters, and how to implement a successful campaign.

It is no secret that today’s market is highly competitive. Effective marketing is vital to ensure your business stands out from the crowd. Effective marketing strategies help businesses connect with their audience and drive growth. Many marketing strategies encompass a wide variety of approaches, so it is important to understand some of the most popular marketing types in order to choose and utilize the best strategies for your brand. When done correctly, marketing strategies can enhance your brand’s visibility and help achieve your business’s goals. In this blog, we’ll present an overview of 10 popular marketing types that can help your business reach its target audience and grow effectively.

Every small business aspires to create a marketing strategy that resonates deeply with its target audience. While there is no single effective marketing strategy, it is essential to determine the most effective strategy for your business. The most successful strategies are finely tuned to the audience's specific needs, highlighting key benefits from their perspective and delivering at a time when the audience is most receptive. As we close out 2024 and head into 2025, navigating the many options in digital marketing can be overwhelming, but it is not impossible. A carefully curated plan can be your business's first step to success.

In the fast-paced and fiercely competitive world of business today, the role of marketing cannot be overstated. Whether you're an established entrepreneur or just starting out, understanding how marketing shapes consumer behavior and influences market dynamics is essential for success. According to Sprout Social, social advertising spending is expected to reach $219.8 billion in 2024 and $255.8 billion generated by mobile by 2028.

In this blog, we’ll explore five compelling reasons why marketing is indispensable for any business in the modern landscape.

In the fast-paced world of social media, the number of likes on a post or the follower count can seem like the measure of success but likes and followers don't necessarily determine your brand's ultimate success online. In the heat of the moment, it can be easy to fall prey to buying likes and followers to boost your online presence and make your audience believe your content is more popular than it is. While this may seem like a good idea at face value, it can negatively affect you and your brand's credibility and long-term success on social media. Here, we'll discuss three key reasons you should NOT buy likes and followers for your social media platforms.

In today’s digital and media-driven world, email marketing is one of the most effective tools for businesses to reach, connect, and grow their audience with. The reach and impact of email is immense. It is estimated that there are currently 4.3 billion email users worldwide, making email marketing one of the most important and lucrative strategies.

To craft the most irresistible Valentine’s Day campaigns that are sure to capture the heart of your audience, it is important to take the time to write out thoughtful strategies that align with your brand while creating unique Valentine’s Day content that captures the essence of the holiday.

It’s no secret that the landscape of digital marketing is ever-changing as new trends surface almost constantly. In this time of new trends and fast-paced media, it can be easy to become overwhelmed while trying to keep up and maximize your business’s presence online, grow a following and maintain engagement.

Social media engagement is an important part of almost all successful marketing strategies. When done correctly, posting to social media drives brand awareness, engages your customers, and boosts your sales. But is it possible to have too much of a good thing? The answer is most definitely yes.

Have you ever felt frustrated because your brand just can’t get enough followers on social media? If so, you’re not alone. At Personalized Creative, we often hear from business owners who aren’t seeing the numbers they want online. They call us looking for some help to gain momentum on their social media accounts.

Artificial intelligence is here to stay, and it’s going to impact our future in some pretty amazing ways! In addition to changing the way we learn, work, and play, AI can make our creative tasks easier – including digital marketing.

On July 5, 2023, Meta launched a new social media platform called Threads. Within one day after it had launched, Threads boasted around 30 million users. Clearly, this networking platform is poised to play an important role in the world of digital marketing. At Personalized Creative, we believe in staying one step ahead of emerging trends. Your brand might not be on Threads yet, but it’s important to understand the platform and its users now. As a future-focused brand, you should consider when and how Threads could fit into your overall digital marketing strategy. In this blog, you’ll learn more about Threads and how it works. We’ll explain what Threads has to offer as a digital marketing tool.

A/B testing involves creating two different versions of a site, page, email, or other content type, and randomly exposing different subsets of your audience to one of the two versions. Analyze their responses, and you can identify which of the two versions will be most effective.

At Personalized Creative, we work hard to help our clients take their marketing game to the next level. But sometimes, we hear from business owners who are looking for a “quick fix” to their marketing problems. Often, after a period of success, things start to change. Social media followers begin to drop off, conversion rates are down, and profits start to plummet. When this happens, it can be hard to pinpoint a reason. Unfortunately, there’s no “quick fix” that can guarantee success. The only way to turn things around is to put in the hard work required.

At Personalized Creative, we understand that every business is unique. That means every group of target buyers is unique, too! In today’s highly competitive landscape, it’s important to have a deep understanding of who your buyers are. But what should you do with this understanding? Of course, you should design your products and services to appeal to your target buyers.

Every successful business began with a brilliant idea. Someone saw (or created) a need for a product or service. Then, they envisioned something new that would meet that need, and they turned that dream into reality. Amazon, for instance, grew out of Jeff Bezos’ vision for an “everything” online store. It started as a website for selling books, based out of Bezos’ garage. Today, it’s a $1 trillion business, and it’s evolved beyond Bezos’ original idea to include grocery delivery services, music and video, and much, much more.

What if you could tap into the feelings of warmth, trust and friendship that your target audience already experiences? What if someone else had already established strong rapport with your prospective customers, and they were willing to share that relationship with you?

You’ve invested a significant amount of time and resources into your digital marketing campaign. But which platforms are really worth your time? At Personalized Creative, we know it’s vital to revisit this question periodically. After all, social media platforms and their relationships with different groups of people are constantly evolving.

In 2023, B2B marketing might be more challenging than ever before. It’s more important than ever to digitally optimize your brand. Sales cycles have become longer in the wake of 2020 and the global pandemic. And with all the noise bombarding your prospects–from emails to texts to online ads–it’s harder than ever for your brand to stand out from the crowd.

A 2022 report from Business Insider predicted that Twitter will lose over 30 million users in 2023 and 2024 combined. These losses are likely to stem from decisions Musk has made since taking over the platform. At Personalized Creative, we’ve been closely tracking changes to the platform so we can offer the best guidance to our clients.