YouTube Isn't Just For Attracting Gen Z Customers
You’ve invested a significant amount of time and resources into your digital marketing campaign. But which platforms are really worth your time? At Personalized Creative, we know it’s vital to revisit this question periodically. After all, social media platforms and their relationships with different groups of people are constantly evolving.
It’s easy to make assumptions about YouTube based on its origins and history. It does have a reputation as a popular platform for Gen Z streamers, influencers, and vloggers. But if you’re trying to reach a different demographic, it might be a mistake to automatically write off YouTube. There are some compelling reasons for you to consider YouTube marketing, even if your target audience doesn’t belong to Gen Z. We’ve got answers to some top questions business owners are asking!
What Makes YouTube So Powerful?
First of all, YouTube is the second largest search engine on the internet. In fact, more than 75% of all teen and adult Americans are using this platform. So if you’re wondering whether your target audience is on YouTube, the answer is almost certainly yes.
Besides the simple fact that most Americans use it, YouTube is also uniquely powerful due to its brilliant algorithm. If you’ve ever tried YouTube on autoplay, you know that it’s smart enough to find new content you’ll like, based on what you’ve already watched. The algorithm considers your video title, description, and tags to match videos you produce to other, similar content.
Furthermore, Google’s algorithm prioritizes video content. Therefore, producing YouTube videos can help increase your brand’s visibility on search engine results pages.
How Are Millennials Using YouTube?
If your target demographic includes millennials, you should know how they relate to the platform. They’re definitely engaged with YouTube – in fact, they spend more time watching YouTube videos than any other demographic. But what do millennials love and hate to see on this platform?
Millennials value content that combines entertainment with information. Your brand can leverage this preference by providing useful guides and how-tos, in a fun and easy-to-digest format.
Many millennials will do anything they can to avoid watching ads. Don’t rely on hard-sell tactics to reach this group on YouTube.
Millennials respond well to influencer marketing. In fact, most millennials on YouTube say that they feel more connected to YouTube creators than they do to celebrities. The key is finding reputable, authentic influencers who resonate well with your specific target audience.
What Are Older Users Looking for On YouTube?
While everyone enjoys using YouTube for entertainment, older Americans have distinct usage patterns you should know about. If you’re trying to reach baby boomers or senior citizens as part of your target audience, check out these helpful facts:
Older people frequently use YouTube as a resource for tutorials and how-tos. They often look for help with things like using new technology, learning new skills relating to crafts or hobbies, completing home improvement projects, and more.
Baby boomers and seniors tend to appreciate a straightforward, informational tone from YouTubers. They may avoid videos that come across as condescending.
Older users are often more open to sharing YouTube content than their younger counterparts. Of course, this tendency can help to boost your brand’s organic momentum.
Many aging Americans are living longer, healthier, busier lives. Don’t assume that senior viewers have unlimited time or patience for long-winded video content.
How Can You Get Started with YouTube Marketing?
We’re not going to sugarcoat it: YouTube marketing can be intimidating. After all, it’s a crowded, competitive space, and without some careful planning and SEO expertise, you can’t expect to see instant results. As you work with your marketing team to plan a winning YouTube strategy, keep these tips in mind:
Use other platforms to promote your YouTube content.
Make sure your video titles, descriptions, and tags are optimized for search engines.
Create attention-getting video thumbnails. They should be consistent with your brand image, but also stand out from other videos with similar content. Text should be readable and exciting.
Prioritize quality over quantity. A few content-rich, engaging videos are better than a constant stream of mediocre uploads.
How Can Personalized Creative Help You Attract YouTube Viewers?
Successful YouTube marketing requires a long list of specialized skills, from SEO to video production to networking and analytics. When you work with Personalized Creative, you’ll have an experienced, highly knowledgeable digital marketing team on your side. We understand that your YouTube marketing strategy will be different from every other client’s, and we take the time to get to know your brand inside and out.