Adapting to change is essential for entrepreneurs and organizations in today's ultra-connected world. Social media was a relatively new concept two decades ago, but now, it is a fundamental pillar for business growth. Social media platforms are online spaces that are the lifeblood of creating, sharing, and interacting content among users. They allow individuals and businesses to connect, communicate, and engage with a wide audience through various formats, such as text, images, and videos.

In today's social media-obsessed world, running a successful business without an online presence is nearly unfathomable. In this blog, we will explore critical social media platforms and their benefits for business growth, along with tips for knowing which platform to use to maximize your business’s success and reach.

Every small business aspires to create a marketing strategy that resonates deeply with its target audience. While there is no single effective marketing strategy, it is essential to determine the most effective strategy for your business. The most successful strategies are finely tuned to the audience's specific needs, highlighting key benefits from their perspective and delivering at a time when the audience is most receptive. As we close out 2024 and head into 2025, navigating the many options in digital marketing can be overwhelming, but it is not impossible. A carefully curated plan can be your business's first step to success.

In the fast-paced and fiercely competitive world of business today, the role of marketing cannot be overstated. Whether you're an established entrepreneur or just starting out, understanding how marketing shapes consumer behavior and influences market dynamics is essential for success. According to Sprout Social, social advertising spending is expected to reach $219.8 billion in 2024 and $255.8 billion generated by mobile by 2028.

In this blog, we’ll explore five compelling reasons why marketing is indispensable for any business in the modern landscape.

Over the course of 10+ years, both individuals and marketing strategies have transformed significantly. The rise of digital marketing has led brands to leverage every available channel to reach their target audiences. In this blog, we’ll explore how far marketing has come in recent years and the current trends shaping the industry.

In business, marketing and advertising are often used interchangeably. Despite their similarities and overlapping qualities, these two concepts are actually quite different and have different roles and purposes. It is important to understand the differences between these two terms and their roles, as it is crucial for any business to create engaging marketing and advertising strategies to reach their target audience and continue to grow. In this blog, we’ll explore the differences between Marketing and Advertising and guide you in making smart decisions for your business.

Spring cleaning doesn’t just involve cleaning our homes to prepare for spring; it also involves decluttering, organizing, and optimizing our digital spaces to ensure maximum efficiency and impact on our target audiences. In this blog, we’ll explore the necessary steps to breathe new life into your digital presence this spring as the warmer weather brings new life to us.

Weaving storytelling into your brand's identity helps resonate with your audience emotionally while inspiring customers and creating loyalty with those who appreciate your brand. Additionally, it makes your brand memorable in a way that will keep customers coming back again and again while driving new traffic to your business.

To craft the most irresistible Valentine’s Day campaigns that are sure to capture the heart of your audience, it is important to take the time to write out thoughtful strategies that align with your brand while creating unique Valentine’s Day content that captures the essence of the holiday.

It’s no secret that the landscape of digital marketing is ever-changing as new trends surface almost constantly. In this time of new trends and fast-paced media, it can be easy to become overwhelmed while trying to keep up and maximize your business’s presence online, grow a following and maintain engagement.

Social media engagement is an important part of almost all successful marketing strategies. When done correctly, posting to social media drives brand awareness, engages your customers, and boosts your sales. But is it possible to have too much of a good thing? The answer is most definitely yes.

Have you ever felt frustrated because your brand just can’t get enough followers on social media? If so, you’re not alone. At Personalized Creative, we often hear from business owners who aren’t seeing the numbers they want online. They call us looking for some help to gain momentum on their social media accounts.

Artificial intelligence is here to stay, and it’s going to impact our future in some pretty amazing ways! In addition to changing the way we learn, work, and play, AI can make our creative tasks easier – including digital marketing.

On July 5, 2023, Meta launched a new social media platform called Threads. Within one day after it had launched, Threads boasted around 30 million users. Clearly, this networking platform is poised to play an important role in the world of digital marketing. At Personalized Creative, we believe in staying one step ahead of emerging trends. Your brand might not be on Threads yet, but it’s important to understand the platform and its users now. As a future-focused brand, you should consider when and how Threads could fit into your overall digital marketing strategy. In this blog, you’ll learn more about Threads and how it works. We’ll explain what Threads has to offer as a digital marketing tool.

A/B testing involves creating two different versions of a site, page, email, or other content type, and randomly exposing different subsets of your audience to one of the two versions. Analyze their responses, and you can identify which of the two versions will be most effective.

At Personalized Creative, we work hard to help our clients take their marketing game to the next level. But sometimes, we hear from business owners who are looking for a “quick fix” to their marketing problems. Often, after a period of success, things start to change. Social media followers begin to drop off, conversion rates are down, and profits start to plummet. When this happens, it can be hard to pinpoint a reason. Unfortunately, there’s no “quick fix” that can guarantee success. The only way to turn things around is to put in the hard work required.

Your customers aren’t just interested in your products and services – they’re seeking a meaningful relationship with your brand. If there’s one thing business owners should learn from TikTok’s success, it’s the power of humanization. Many TikTok influencers make videos in casual clothes from their homes or cars. They aren’t afraid to look silly or vulnerable, and their followers love them for it. More than ever before, customers want their favorite brands to be authentic, humble, and relatable.

Every successful business began with a brilliant idea. Someone saw (or created) a need for a product or service. Then, they envisioned something new that would meet that need, and they turned that dream into reality. Amazon, for instance, grew out of Jeff Bezos’ vision for an “everything” online store. It started as a website for selling books, based out of Bezos’ garage. Today, it’s a $1 trillion business, and it’s evolved beyond Bezos’ original idea to include grocery delivery services, music and video, and much, much more.

What if you could tap into the feelings of warmth, trust and friendship that your target audience already experiences? What if someone else had already established strong rapport with your prospective customers, and they were willing to share that relationship with you?

You’ve invested a significant amount of time and resources into your digital marketing campaign. But which platforms are really worth your time? At Personalized Creative, we know it’s vital to revisit this question periodically. After all, social media platforms and their relationships with different groups of people are constantly evolving.

In 2023, B2B marketing might be more challenging than ever before. It’s more important than ever to digitally optimize your brand. Sales cycles have become longer in the wake of 2020 and the global pandemic. And with all the noise bombarding your prospects–from emails to texts to online ads–it’s harder than ever for your brand to stand out from the crowd.