Social media engagement is an important part of almost all successful marketing strategies. When done correctly, posting to social media drives brand awareness, engages your customers, and boosts your sales. But is it possible to have too much of a good thing? The answer is most definitely yes.

You’ve invested a significant amount of time and resources into your digital marketing campaign. But which platforms are really worth your time? At Personalized Creative, we know it’s vital to revisit this question periodically. After all, social media platforms and their relationships with different groups of people are constantly evolving.