Artificial intelligence is here to stay, and it’s going to impact our future in some pretty amazing ways! In addition to changing the way we learn, work, and play, AI can make our creative tasks easier – including digital marketing.

On July 5, 2023, Meta launched a new social media platform called Threads. Within one day after it had launched, Threads boasted around 30 million users. Clearly, this networking platform is poised to play an important role in the world of digital marketing. At Personalized Creative, we believe in staying one step ahead of emerging trends. Your brand might not be on Threads yet, but it’s important to understand the platform and its users now. As a future-focused brand, you should consider when and how Threads could fit into your overall digital marketing strategy. In this blog, you’ll learn more about Threads and how it works. We’ll explain what Threads has to offer as a digital marketing tool.

A/B testing involves creating two different versions of a site, page, email, or other content type, and randomly exposing different subsets of your audience to one of the two versions. Analyze their responses, and you can identify which of the two versions will be most effective.

At Personalized Creative, we work hard to help our clients take their marketing game to the next level. But sometimes, we hear from business owners who are looking for a “quick fix” to their marketing problems. Often, after a period of success, things start to change. Social media followers begin to drop off, conversion rates are down, and profits start to plummet. When this happens, it can be hard to pinpoint a reason. Unfortunately, there’s no “quick fix” that can guarantee success. The only way to turn things around is to put in the hard work required.

Your customers aren’t just interested in your products and services – they’re seeking a meaningful relationship with your brand. If there’s one thing business owners should learn from TikTok’s success, it’s the power of humanization. Many TikTok influencers make videos in casual clothes from their homes or cars. They aren’t afraid to look silly or vulnerable, and their followers love them for it. More than ever before, customers want their favorite brands to be authentic, humble, and relatable.

At Personalized Creative, we understand that every business is unique. That means every group of target buyers is unique, too! In today’s highly competitive landscape, it’s important to have a deep understanding of who your buyers are. But what should you do with this understanding? Of course, you should design your products and services to appeal to your target buyers.

Every successful business began with a brilliant idea. Someone saw (or created) a need for a product or service. Then, they envisioned something new that would meet that need, and they turned that dream into reality. Amazon, for instance, grew out of Jeff Bezos’ vision for an “everything” online store. It started as a website for selling books, based out of Bezos’ garage. Today, it’s a $1 trillion business, and it’s evolved beyond Bezos’ original idea to include grocery delivery services, music and video, and much, much more.

What if you could tap into the feelings of warmth, trust and friendship that your target audience already experiences? What if someone else had already established strong rapport with your prospective customers, and they were willing to share that relationship with you?

You’ve invested a significant amount of time and resources into your digital marketing campaign. But which platforms are really worth your time? At Personalized Creative, we know it’s vital to revisit this question periodically. After all, social media platforms and their relationships with different groups of people are constantly evolving.

In 2023, B2B marketing might be more challenging than ever before. It’s more important than ever to digitally optimize your brand. Sales cycles have become longer in the wake of 2020 and the global pandemic. And with all the noise bombarding your prospects–from emails to texts to online ads–it’s harder than ever for your brand to stand out from the crowd.

A 2022 report from Business Insider predicted that Twitter will lose over 30 million users in 2023 and 2024 combined. These losses are likely to stem from decisions Musk has made since taking over the platform. At Personalized Creative, we’ve been closely tracking changes to the platform so we can offer the best guidance to our clients.

So your Facebook engagement is down, and you’re starting to worry. Maybe it’s time to start a Facebook group to regain your momentum. However, for this strategy to work, you’ll need to put significant effort into maintaining your Facebook group. Will the payoff be worth the cost? The pros at Personalized Creative would give it to you straight: there’s no simple answer to this question. Are you wondering whether a Facebook group is the right answer to your engagement slump? Let’s take a look at a few questions you should consider before taking the plunge.

Pinterest is a social media platform, but it can also be a powerful marketing tool for your brand. Pinterest is wildly popular and has over 450 million users. Their website points out that this number is larger than the whole population of the United States. What’s more, Pinterest users love to shop. It’s among the top 5 social media platforms where users are likely to make a purchase when they visit.

With more and more social media platforms gaining traction these days, it can be hard to know where you should focus your efforts. Some platforms, like Facebook, are essential for just about every business. Others are more of a gray area. Should you invest time and energy trying to market on these platforms, or would your resources be better spent elsewhere?

If you’re marketing to millennials or Gen Z, you should probably have a presence on TikTok. The average age of a TikTok user is between 18 and 34, so it’s the perfect space to reach a younger audience. Many businesses haven’t gotten established on TikTok yet, and you can use this to your advantage. At Personalized Creative, we’ve successfully used TikTok to enhance our client’s overall marketing strategies.

You work hard to maintain a winning SEO strategy for your business. You might update your strategy often, but Google is probably moving faster than you are. Did you know that Google updates its algorithm around 500-600 times a year? With Google changing its ranking system and other variables multiple times a day, how is it possible to keep up? You might wonder how your business can adapt to all these changes to stay ahead of the competition.

If you’re marketing your brand on social media, your goal should be to generate something called “organic growth.” What exactly does this term mean? To start, it can be helpful to think about organic versus non-organic vegetables. Non-organic vegetables have human-made ingredients or processes involved in the growing process. On the other hand, organic vegetables are grown without these additional ingredients. It still takes work to grow organic vegetables, but it doesn’t involve adding “artificial” elements.

Your digital marketing campaign is one of the most important elements in your overall business plan. A strong digital marketing strategy can help you find customers where they are, build value and name recognition for your brand, and set you apart from your competition. However, without digging into analytics, you won’t be able to harness the full potential of digital marketing. Analytics can guide every aspect of your digital campaign, taking it to the next level. In fact, without analytics, it’s hard to measure whether your efforts are even making a difference.

Everyone knows that digital marketing is important if you want your business to succeed. Depending on size, most businesses spend between 5 and 14% of their total revenue on digital marketing. It can improve your reach, help you target your customer outreach, boost engagement, and enhance the effectiveness of your non-digital marketing.

If you’ve got a digital marketing campaign for your business, you know that Facebook is among the most important places to advertise. In fact, in 2020, around 87% of all marketers in America were taking advantage of Facebook advertising. It’s one of the best ways to increase visibility, website traffic, and customer engagement. Close to three billion people use Facebook monthly, so it’s no surprise that this is an essential space to market your business.